Software Product Management SPM Excellence in Product Strategy SPM Excellence in product planning Software Tailorability Knowledge sessions Sign up for a course
TESTAR Versen
Nederlands Instituut voor de Software Industrie

Course

SPM Excellence in Product Strategy

This course is aimed at further dissecting the product strategy methods and their practical usage. During the course there is plenty of time for realistic case studies, exercises and we will answer the question: "What is the right strategy to achieve corporate success during these rapidly changing times?".

This course is suitable for any software product manager who wants to specialize further in the field of product strategy. Think of a consistent strategy as a navigation app, a series of sequential steps on a route to success. After successfully completing this course you will have the ability to define your product’s strategy as the road to success over the strategic timeframe.

 
 
Yellow.png
 

what will you learn?

SPM EXCELLENCE IN PRODUCT STRATEGY COURSE

Software Product Managers are responsible for the Product Strategy of their (software) product. In three days you will learn the primary objectives of Product Strategy and how to set up a powerful product strategy. This course maps the elements of the Product Strategy to the Business Model Canvas. In addition, you will learn how to update your strategy over time in a way that it remains relevant to your company and the ever changing software industry.

 

Meet Prof. Hans-Bernd Kittlaus

Hans-Bernd is instructor for the Software Product Management and Software Tailorability courses. Hans-Bernd has worked as a trainer, coach and consultant for corporate IT organizations as well as companies in the IT industry. In addition, he has trained hundreds of product managers worldwide in more than 100 SPM courses, including all six ISPMA-based training modules. A frequent presenter at conferences, Hans-Bernd has published numerous books and articles, his latest being "Software Product Management: The ISPMA-Compliant Study Guide and Handbook, 2nd Edition" (Springer 2022)

A frequent presenter at conferences, Hans-Bernd has published numerous books and articles, his latest being "Software Product Management: The ISPMA-Compliant Study Guide and Handbook" (with Samuel Fricker, Springer 2017). Diplom-Informatiker (equivalent to M.S. in Computer Science) and certified as an ISPMA Certified Software Product Manager, Certified Scrum Product Owner (CSPO) and PRINCE2 Practitioner.

Do you want to read more about Hans-Bernd? Read his interview here!

 
 
 

Course program

Day 1

01

Introduction

An introduction to the Software Product Management Overview & framework. What is your role within your Product Strategy? How to create a business model concept and canvas.

Mapping out a product strategy.

03

Customer Segments and Value Propositions

02

Business Models in the Software Industry

In this module you will learn about the different business models in the industry and their pro’s and con’s. What are your options?

How will your product fit within your business model.

Identify your target market and its segmentation. Which value propositions and positioning fits which target customer segment?

Make the product concept workable.

 
 

Course program

Day 2

04

Partnerships and the Software Ecosystem

Who and what has a role in a software ecosystem? Select and manage your partners so they will fit within your product strategy.

Shaping a software ecosystem within your product strategy.

05

Channels

Identify sales channels that match your software product and its target market segments. Defining and managing your sales channels.

Defining and managing your sales channels.

06

Competition and Other Alternatives

Identify and analyze the alternatives on the market.

Create a competitive product strategy.

07

Revenue Streams

Apply the Strategic Pricing Pyramid, and analyze your revenue streams. Build your pricing approach and your revenue model.

Transform your income stream and pricing strategy into a revenue model.

 

Course program

Day 3

07

Revenue Streams

08

Cost Structure

Apply the Strategic Pricing Pyramid, and analyze your revenue streams. Build your pricing approach and your revenue model.

Transform your income stream and pricing strategy into a revenue model.

Analyze your cost structure. Apply the Business Case Approach. Build your financial model.

Build a financial model that fits with your business case.

 

09

Business Measures, KPIs, Risk Management

Identify the risks and manage the performance of your business.

Defining business measures.

10

Legal aspects

Analyze your product’s legal risks and learn how to deal with them. From data protection to open source.

Data protection and open source.

 

11

Wrap Up

What steps will you take after this course? What challenges will you face and what strategies do you apply?

Translate knowledge to action.

12

Certification Exam (optional)

Convert your acquired knowledge into a certificate.

Go home with a certificate.

 

Course Information

Time

The course lasts three consecutive days on premise.

Location

The course is given in Utrecht (The Netherlands).

Language

The course is taught in English.

Date

Will be announced soon.

grey_background.jpg
 

Sign up for the SPM Excellence in Product Strategy course

 
NISI+-+Background+-+Continuous+Delivery+Contact.jpg

Developed by experts who have worked with organizations such as

grey_background.jpg